Imposter Syndrome: How to keep it from limiting your potential

Photo by Annie Spratt on Unsplash

You’re smart, ambitious, and eager to make your mark in the world. You’ve built a foundation for a long and fulfilling career, and even have “proof” in the form of accolades and positive feedback. Maybe you recently got promoted to “that dream job”.

Yet, on some days, you can’t shake the feeling that you’re not truly deserving of what you have. When you reflect on your career so far, you attribute your success (“if I can even call it that“) to a series of fortunate events strung together by a few key people you were lucky to meet. Secretly, you know you only got to where you are because “the role happened to become available at the right time“, or “I was lucky to be placed on a high visibility project that caught the eye of my CMO“. On bad days, you’re overwhelmed with anxiety that one day a thread will be unraveled, exposing what lies underneath: you got here by fluke and you’re not actually as awesome as others may think.

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Upcoming virtual interview? Here’s how to prepare

As much as it might be cliché and cringey to hear someone say, “I hope you’re staying safe during these challenging times”, they’re absolutely not wrong for it. If you’re currently in the throes of a job search, you know that this one has been made exponentially more challenging during a raging pandemic, social unrest across the globe, and a tanking economy leading to fewer opportunities.

But there is a silver lining: employers also recognize the tough times we are collectively living through. Lots of working professionals themselves are cramped in tiny apartments, trying to entertain their kids and pets while taking remaining engaged on work calls, and battling through daily technology challenges.

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A case for the steady, corporate 9-5

Let me get this out of the way: there is no shame in having a steady, 9-5 corporate job. For most of the population, it is an absolute privilege. Knowledge-based work in a cushy office sure beats clocking in at a minimum wage job, fighting for hours (from personal experience). But for many well-educated, high-achieving young professionals, working at a corporate job can be the equivalent of a death sentence.

Steady Freddy, however, loves his 9-5 gig at a multi-national corporation. He doesn’t think of it as “selling out” because he chose a more stable path. He’s only 25, so he’s not sure whether this will be a slam dunk for life. But for now, he doesn’t mind the predictable schedule. He also recognizes the many other benefits beyond a steady paycheck. Be like Freddy and consider the bigger picture.

It’s not a zero-sum game (the end of my attempt at basketball references).
Photo by Marcel Schreiber on Unsplash

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Why your career is not like a video game

4 min read

A few years ago, an article by Oliver Emberton that compared human life to a video game went viral. In a brilliant way, he used the structure of a video game to explain why it’s important to live with a strategy in mind. Think of it as the ultimate game guide for life. I loved the article so much that I had it bookmarked, and occasionally still revisit it 5 years later.

I definitely can’t call myself a hardcore gamer, especially now that I’m a stuffy, boring adult (whoa). But at 13 years old, I received my first Nintendo Gameboy Pocket for Christmas – Pikachu-yellow and glorious. I spent most of my allowance money on AAA batteries because my parents wouldn’t buy me a charger. Whatever money was left, I saved up to buy the latest Pokemon games as soon as they were released. I was sentenced to wearing glasses shortly thereafter, probably because of the countless days and nights I spent leveling up my Lapras to beat the Elite Four.

Today, it seems everything can be gamified. How fun your latest vacation was can be measured by the number of likes on Instagram (fortunately, this might go away). How good you are at public speaking can be measured by the number of connections who endorse you on that skill on LinkedIn. How savvy of a shopper you are can be measured by how many PC Optimum points you’ve banked. But the more I thought about the analogy of a video game, the more I realized it shouldn’t be compared to your professional life.

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Crafting your career path doesn’t have to feel daunting

4 min read

I recently came across an interesting study, albeit 2 years old, that illuminated my understanding of the relationship between work and happiness. It talks about the drivers of job satisfaction, and contends that job satisfaction does not automatically lead to engagement. It also affirms something I hear all the time – that one’s career path is both important and complex. For a student or new grad, it can be an incredibly daunting task to even think about.

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Early career personal finance tips you’ll wish you knew sooner

6 min read

Sometimes, late at night, I still get cold sweats thinking back to the time when I started my first “real” job. It’s not because I hated my work, had toxic coworkers or despised a horrible boss. It’s because I had zero clue how to manage my personal finances. Now, I can only look back with one part shame and two parts regret.

A lot of people will say “money isn’t everything”, but those are also the people who have likely figured out a system that works for them. They’re not constantly feeling the stress of watching a paycheck disappear within days, or being blindsided by the shock of a massive credit card bill. If these feelings are familiar to you, you’re not alone. When I first started my big girl job at 22, I neither cared nor knew much about personal finances. I was just stoked to be getting what seemed like a TON of money coming through my bank account every two weeks! That initial excitement would soon turn to anxiety as I watched the dollars disappear. After a year of working, I had almost nothing in my bank accounts to show for it.

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Most people have this on their resume and it’s completely pointless

4 min read

It is a truth universally acknowledged, that resumes are daunting to perfect.

For those who are still in school or just starting out, you barely have any experience to begin with, so you have to euphemism the heck out of simple tasks (yes, I just used euphemism as a verb).

“I maintained the visual identity of our brand by selectively transferring products to primary merchandising locations”. Translation: “I re-arranged and re-stocked shelves”.

What aggravates the issue is that most people have never been taught how to do it properly. Particularly if you did not study business, meaning you were likely left to your own devices without structured and credible guidance provided by your school. In a previous post, I dive deep into what a good resume should look like for new grads looking to start their marketing careers.

But today, I want to address a specific part of the resume that I see way too often, that I plead for you to avoid like seeing your ex on the street.

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How to interview (much) better with emotional intelligence

8 min read

Over the last 5 years, I’ve had the pleasure of mentoring more than 100 aspiring marketers and students. We work through anything from finding the right job to excelling at the job. But there’s one thing that has consistently puzzled me, that is hard to explain in words. It’s embodied by those who look perfect on paper, but who fall flat when you meet them in-person. Those who seem eager and passionate, but you can’t bear talking to them for more than 5 minutes IRL. Those mentees of mine who do everything right, but still can’t convince someone to hire them. So what’s the issue?

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What to look for in a marketing job posting

6 min read

As the new year approaches, I’m almost certain that many of your new year’s resolutions include mention of “getting a new job” or “move to a new role”. As it turns out, almost half of Canadians are dissatisfied with their jobs, and 55% of workers aged 18 to 34 want to bid adieu to their current gigs. It seems too many companies nowadays still do not understand what it takes to retain talent (or perhaps they just don’t care, in which case STEER CLEAR). This is why it’s critical to apply to new jobs with your eyes wide open!

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Recruiter’s guide to a stand-out résumé: marketing new grad edition

6 min read

No one is born with the ability to write a great résumé. When it comes to one of the most important documents in your life, it’s generally true that effort leads to result. In fact, the résumé that landed me my first “real job” was probably poked and prodded over the course of ~100 hours. You read that right: ONE HUNDRED HOURS.

“Come on, is that really necessary?” you may be wondering.

Keep in mind that 100 hours was over the span of about a year, and as I collected more relevant experiences, I continued to make tweaks and refine. So no, I didn’t lock myself in a room for 4 straight days until my fingertips were raw from turning the pages on my thesaurus.

Now that I screen résumés as a regular part of my job, I wanted to share a crash course on crafting a stellar résumé, from a recruiter’s point of view.

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