Why your career is not like a video game

4 min read

A few years ago, an article by Oliver Emberton that compared human life to a video game went viral. In a brilliant way, he used the structure of a video game to explain why it’s important to live with a strategy in mind. Think of it as the ultimate game guide for life. I loved the article so much that I had it bookmarked, and occasionally still revisit it 5 years later.

I definitely can’t call myself a hardcore gamer, especially now that I’m a stuffy, boring adult (whoa). But at 13 years old, I received my first Nintendo Gameboy Pocket for Christmas – Pikachu-yellow and glorious. I spent most of my allowance money on AAA batteries because my parents wouldn’t buy me a charger. Whatever money was left, I saved up to buy the latest Pokemon games as soon as they were released. I was sentenced to wearing glasses shortly thereafter, probably because of the countless days and nights I spent leveling up my Lapras to beat the Elite Four.

Today, it seems everything can be gamified. How fun your latest vacation was can be measured by the number of likes on Instagram (fortunately, this might go away). How good you are at public speaking can be measured by the number of connections who endorse you on that skill on LinkedIn. How savvy of a shopper you are can be measured by how many PC Optimum points you’ve banked. But the more I thought about the analogy of a video game, the more I realized it shouldn’t be compared to your professional life.

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Crafting your career path doesn’t have to feel daunting

4 min read

I recently came across an interesting study, albeit 2 years old, that illuminated my understanding of the relationship between work and happiness. It talks about the drivers of job satisfaction, and contends that job satisfaction does not automatically lead to engagement. It also affirms something I hear all the time – that one’s career path is both important and complex. For a student or new grad, it can be an incredibly daunting task to even think about.

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Early career personal finance tips you’ll wish you knew sooner

6 min read

Sometimes, late at night, I still get cold sweats thinking back to the time when I started my first “real” job. It’s not because I hated my work, had toxic coworkers or despised a horrible boss. It’s because I had zero clue how to manage my personal finances. Now, I can only look back with one part shame and two parts regret.

A lot of people will say “money isn’t everything”, but those are also the people who have likely figured out a system that works for them. They’re not constantly feeling the stress of watching a paycheck disappear within days, or being blindsided by the shock of a massive credit card bill. If these feelings are familiar to you, you’re not alone. When I first started my big girl job at 22, I neither cared nor knew much about personal finances. I was just stoked to be getting what seemed like a TON of money coming through my bank account every two weeks! That initial excitement would soon turn to anxiety as I watched the dollars disappear. After a year of working, I had almost nothing in my bank accounts to show for it.

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Most people have this on their résumé and it’s completely pointless

4 min read

It is a truth universally acknowledged, that résumés are daunting to perfect.

For those who are still in school or just starting out, you barely have any experience to begin with, so you have to euphemism the heck out of simple tasks (yes, I just used euphemism as a verb).

“I maintained the visual identity of our brand by selectively transferring products to primary merchandising locations”. Translation: “I re-arranged and re-stocked shelves”.

– Example from a real life résumé I’ve screened

What aggravates the issue is that most people have never been taught how to do it properly. Particularly if you did not study business, meaning you were likely left to your own devices without structured and credible guidance provided by your school. In a previous post, I dive deep into what a good résumé should look like for new grads looking to start their marketing careers.

But today, I want to address a specific part of the résumé that I see way too often, that I plead for you to avoid like seeing your ex on the street.

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How to interview (much) better with emotional intelligence

8 min read

Over the last 5 years, I’ve had the pleasure of mentoring more than 100 aspiring marketers and students. We work through anything from finding the right job to excelling at the job. But there’s one thing that has consistently puzzled me, that is hard to explain in words. It’s embodied by those who look perfect on paper, but who fall flat when you meet them in-person. Those who seem eager and passionate, but you can’t bear talking to them for more than 5 minutes IRL. Those mentees of mine who do everything right, but still can’t convince someone to hire them. So what’s the issue?

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What to look for in a marketing job posting

6 min read

As the new year approaches, I’m almost certain that many of your new year’s resolutions include mention of “getting a new job” or “move to a new role”. As it turns out, almost half of Canadians are dissatisfied with their jobs, and 55% of workers aged 18 to 34 want to bid adieu to their current gigs. It seems too many companies nowadays still do not understand what it takes to retain talent (or perhaps they just don’t care, in which case STEER CLEAR). This is why it’s critical to apply to new jobs with your eyes wide open!

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Recruiter’s guide to a stand-out résumé: marketing new grad edition

6 min read

No one is born with the ability to write a great résumé. When it comes to one of the most important documents in your life, it’s generally true that effort leads to result. In fact, the résumé that landed me my first “real job” was probably poked and prodded over the course of ~100 hours. You read that right: ONE HUNDRED HOURS.

“Come on, is that really necessary?” you may be wondering.

Keep in mind that 100 hours was over the span of about a year, and as I collected more relevant experiences, I continued to make tweaks and refine. So no, I didn’t lock myself in a room for 4 straight days until my fingertips were raw from turning the pages on my thesaurus.

Now that I screen résumés as a regular part of my job, I wanted to share a crash course on crafting a stellar résumé, from a recruiter’s point of view.

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4 promo-blocking behaviours that most people think are good

10 min read

It’s a lovely Spring morning, and the aroma of fresh coffee beans envelope me like a cashmere blanket. I’m at a local coffee shop about to meet with a mentee, Nate*, who I haven’t seen in several months. He reached out via LinkedIn a few weeks earlier, as he was in town for a few days and “could really use some career advice”.

After ordering our respective lattes and a bit of catching up on life, our casual chit-chat evolves into a full-on rant about how he’s being passed up for promotions at his job. 

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Why you should care about boring company info sessions

3 min read

While I was doing my undergrad, I remembered it to be like clockwork: every year come Fall, big Fortune 500 names would line up one after another to host information sessions, drawing massive crowds of coffee-wired students. I was the biggest skeptic when it came to the possibility of landing an interview and eventual job at one of these events because it seemed too good to be true.

Now, coming at it from the other side, I can tell you it’s not.

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