Veronica Yeung CPG Industry News

Reflections at Expo West ’19

3 min read

This past week, I had the amazing opportunity to visit the Natural Products Expo West in Anaheim, CA. If your job involves anything retail, CPG, and food, this is THE show to be at. Filling in every nook and cranny of the massive Anaheim Convention center, this year’s Expo had 86,000+ people registered and 3600+ exhibits showcased. It certainly explains why my legs are still sore from all the walking!

For the most part, the focus of my site is Career. But I wanted to reflect on this unique experience since the CPG/food space is of interest to a lot of people I work with. For those already in the industry, a convention like Expo West is a great chance to survey your competitors, especially the budding young ones who aren’t yet on your radar. It also forces you to objectively self-reflect on whether your proposition is as unique as you once thought. For those aspiring to join this exciting space, it serves as a training ground for the fundamental P’s like product design, packaging, and pitching. “Learning through osmosis” as they say.

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Veronica Yeung Early Career Advice, Land the Job

What to look for in a marketing job posting

6 min read

As the new year approaches, I’m almost certain that many of your new year’s resolutions include mention of “getting a new job” or “move to a new role”. As it turns out, almost half of Canadians are dissatisfied with their jobs, and 55% of workers aged 18 to 34 want to bid adieu to their current gigs. It seems too many companies nowadays still do not understand what it takes to retain talent (or perhaps they just don’t care, in which case STEER CLEAR). This is why it’s critical to apply to new jobs with your eyes wide open!

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About

Hi, hello. I’m Veronica!

I am a New York City-based marketer at PepsiCo by day, 90’s sit-com and true crime addict by night. I love to help people take control of their careers and excel at their jobs.

Many moons ago, I lived on the west coast of Canada in Vancouver, BC. I studied marketing at the University of British Columbia, with very few expectations of where that would lead me. Upon graduation, I landed my dream job at PepsiCo. I packed up my bags and moved 4000km+ to the east coast. I joined the PepsiCo Foods division, which allowed me to proudly declare “I sell chips!” at parties. Through hard work, supportive sponsors and a big dollop of luck, I moved through several progressive roles over my tenure, ranging from “traditional” Brand Management, to Innovation, Shopper Marketing, and Business Development. In 2019 (roughly 6 months before the world shut down!), I accepted a new adventure with PepsiCo and transferred to our Beverages HQ in New York. I now reside in Manhattan with my husband, Jon, and our rescue pupper, Tonky.

I’ve spent a decade+ co-running a mentorship program at UBC with a talented group of industry professionals, where we help aspiring marketing students land their dream jobs. As I progressed in my career, I became a people manager and campus recruitment lead for the marketing department. It’s been interesting to approach the topic of “career” from all angles.

I hope you’ll find value in the perspective I’ve gained over the years, shared through bite-sized nuggets on this blog. If you’d like to have a more personalized conversation about your career with me, drop me a line through my Contact page!