Veronica Yeung Career Stories

Gratitude: my career story so far (Part I)

In the wake of my 7th anniversary with PepsiCo, the present I’m giving myself is gratitude. Gratitude for the people who have shaped my path. For the trials and tribulations that inadvertently guided me to where I am today. And for what’s to come.

Last week, as I was sipping my coffee having just gotten settled at the office, I felt a rush of gratitude overwhelm me. I suddenly became hyper-aware of the people, the environment, and the energy around me. The steadfast clickity-clack of a keyboard from a fellow cubemate. The casual chitchat a few rows down laced with comforting laughter. The linear tempo of Fred’s footsteps trotting down the hallway. Even the haptic familiarity of my beloved office chair.

I realized that this office has been my home for the past 7 years.

Continue reading “Gratitude: my career story so far (Part I)” →

Veronica Yeung Early Career Advice, Land the Job, Resume/CV Help

Most people have this on their resume and it’s completely pointless

4 min read

It is a truth universally acknowledged, that resumes are daunting to perfect.

For those who are still in school or just starting out, you barely have any experience to begin with, so you have to euphemism the heck out of simple tasks (yes, I just used euphemism as a verb).

“I maintained the visual identity of our brand by selectively transferring products to primary merchandising locations”. Translation: “I re-arranged and re-stocked shelves”.

What aggravates the issue is that most people have never been taught how to do it properly. Particularly if you did not study business, meaning you were likely left to your own devices without structured and credible guidance provided by your school. In a previous post, I dive deep into what a good resume should look like for new grads looking to start their marketing careers.

But today, I want to address a specific part of the resume that I see way too often, that I plead for you to avoid like seeing your ex on the street.

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Veronica Yeung Early Career Advice, Land the Job

What to look for in a marketing job posting

6 min read

As the new year approaches, I’m almost certain that many of your new year’s resolutions include mention of “getting a new job” or “move to a new role”. As it turns out, almost half of Canadians are dissatisfied with their jobs, and 55% of workers aged 18 to 34 want to bid adieu to their current gigs. It seems too many companies nowadays still do not understand what it takes to retain talent (or perhaps they just don’t care, in which case STEER CLEAR). This is why it’s critical to apply to new jobs with your eyes wide open!

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Veronica Yeung Early Career Advice, Land the Job, Resume/CV Help

Recruiter’s guide to a stand-out résumé: marketing new grad edition

6 min read

No one is born with the ability to write a great résumé. When it comes to one of the most important documents in your life, it’s generally true that effort leads to result. In fact, the résumé that landed me my first “real job” was probably poked and prodded over the course of ~100 hours. You read that right: ONE HUNDRED HOURS.

“Come on, is that really necessary?” you may be wondering.

Keep in mind that 100 hours was over the span of about a year, and as I collected more relevant experiences, I continued to make tweaks and refine. So no, I didn’t lock myself in a room for 4 straight days until my fingertips were raw from turning the pages on my thesaurus.

Now that I screen résumés as a regular part of my job, I wanted to share a crash course on crafting a stellar résumé, from a recruiter’s point of view.

Continue reading “Recruiter’s guide to a stand-out résumé: marketing new grad edition” →