Most people have this on their résumé and it’s completely pointless

4 min read

It is a truth universally acknowledged, that résumés are daunting to perfect.

For those who are still in school or just starting out, you barely have any experience to begin with, so you have to euphemism the heck out of simple tasks (yes, I just used euphemism as a verb).

“I maintained the visual identity of our brand by selectively transferring products to primary merchandising locations”. Translation: “I re-arranged and re-stocked shelves”.

– Example from a real life résumé I’ve screened

What aggravates the issue is that most people have never been taught how to do it properly. Particularly if you did not study business, meaning you were likely left to your own devices without structured and credible guidance provided by your school. In a previous post, I dive deep into what a good résumé should look like for new grads looking to start their marketing careers.

But today, I want to address a specific part of the résumé that I see way too often, that I plead for you to avoid like seeing your ex on the street.

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#10yearchallenge

I was talking to a coworker today about all of the recent Facebook/Instagram posts on the #10yearchallenge, and I’ve come to one conclusion: the only people who do it are the ones who haven’t visibly aged (and want the kudos for it). Am I bitter about not being one of those people? Not at all…

Regardless of the intention, I do think the idea of taking a long look back and seeing how far you’ve come can be rewarding. In a lot of posts, I see people talking about difficult situations they were in 10 years ago that seemed impossible to overcome (long-term partner cheating, complicated medical conditions, rock bottom self-esteem). Fast forward to today, those same people can now only remember snippets of those episodes because time has diluted most of the emotional charge associated with those bad times.

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How to interview (much) better with emotional intelligence

8 min read

Over the last 5 years, I’ve had the pleasure of mentoring more than 100 aspiring marketers and students. We work through anything from finding the right job to excelling at the job. But there’s one thing that has consistently puzzled me, that is hard to explain in words. It’s embodied by those who look perfect on paper, but who fall flat when you meet them in-person. Those who seem eager and passionate, but you can’t bear talking to them for more than 5 minutes IRL. Those mentees of mine who do everything right, but still can’t convince someone to hire them. So what’s the issue?

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Recruiter’s guide to a stand-out résumé: marketing new grad edition

6 min read

No one is born with the ability to write a great résumé. When it comes to one of the most important documents in your life, it’s generally true that effort leads to result. In fact, the résumé that landed me my first “real job” was probably poked and prodded over the course of ~100 hours. You read that right: ONE HUNDRED HOURS.

“Come on, is that really necessary?” you may be wondering.

Keep in mind that 100 hours was over the span of about a year, and as I collected more relevant experiences, I continued to make tweaks and refine. So no, I didn’t lock myself in a room for 4 straight days until my fingertips were raw from turning the pages on my thesaurus.

Now that I screen résumés as a regular part of my job, I wanted to share a crash course on crafting a stellar résumé, from a recruiter’s point of view.

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4 promo-blocking behaviours that most people think are good

10 min read

It’s a lovely Spring morning, and the aroma of fresh coffee beans envelope me like a cashmere blanket. I’m at a local coffee shop about to meet with a mentee, Nate*, who I haven’t seen in several months. He reached out via LinkedIn a few weeks earlier, as he was in town for a few days and “could really use some career advice”.

After ordering our respective lattes and a bit of catching up on life, our casual chit-chat evolves into a full-on rant about how he’s being passed up for promotions at his job. 

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